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Towards a consumer-oriented revenue culture

In today’s rapidly evolving landscape, the hospitality industry faces an ever-growing need to redefine its approach to revenue. The modern traveller, more discerning and informed than ever, now expects not only convenience but also genuine value from the services they choose. This shift toward a customer-centric market demands that hospitality businesses reimagine their revenue strategies, embracing models that place the guest experience at the core.

The importance of developing a “customer-oriented revenue culture” becomes paramount. This approach extends beyond traditional profit-driven metrics, emphasizing practices that align revenue strategies with the desires, expectations, and loyalty of the customer. Hospitality leaders are increasingly aware that the future of sustainable growth lies in understanding what truly matters to their guests, cultivating experiences that resonate on a personal level.

At the forefront of this transformation, webhotelier | primalres leverages its comprehensive e-business ecosystem to provide versatile, secure, and adaptive solutions that empower businesses to meet these evolving demands. Our solutions enable hospitality providers to not only optimize their revenue but also enhance every aspect of the guest experience.

Yet, tools and technology alone are only part of the equation. As revenue models evolve, so too must our perspective on knowledge sharing, fostering a culture that blends data-driven insights with empathy and understanding. By driving this change, we aim to inspire industry professionals to rethink revenue as a customer-centric discipline, enhancing profitability while fostering loyalty and trust.

Guided by this mission, webhotelier | primalres is proud to lead the Travel Tech Forum Greece 24, where industry pioneers converge to explore and advocate for a revenue culture that is responsive, adaptive, and ultimately shaped around the customer.

Speakers

Anastasios Denedios

Anastasios Denedios

Market Manager

Archontia Kalogiannidou

Archontia Kalogiannidou

Global Head of Customer Success

Christos Onoufriou

Christos Onoufriou

Chief Executive Officer

John Fotis

John Fotis

Group General Manager

Manolis Lapidakis

Manolis Lapidakis

CEO roompay

Markos Giannisopoulos

Markos Giannisopoulos

Area Manager | Greece, Cyprus & East Adriatic, Hotel Market Partnerships

Panos Kontozamanis

Panos Kontozamanis

Chief Executive Officer

Theano Iliadi Liebeck

Theano Iliadi Liebeck

Senior Account Manager

Sian Williams

Sian Williams

Head of Independent Hotels

Richard Bedenham

Richard Bedenham

Director, primalRMS Ltd

Robin Brückner

Robin Brückner

Head of Product - Greece and Cyprus

Schedule

11:00 – 11:10
Welcome
Panos Kontozamanis, CEO, webhotelier | primalres
11:10 – 11:30
What's new in our e-business ecosystem
John Fotis, Group General Manager, webhotelier | primalres
11:30 – 11:50
Level Up Your Brand: Winning Strategies for thriving in the Travel Industry
Theano Iliadi Liebeck, Senior Account Manager, Google
11:50 – 12:10
TUI – Next Level of Tour Operating
Robin Brückner, Head of Product - Greece and Cyprus, TUI Group
12:10 – 12:30
Roompay: Automate your daily tasks with hospitality focused payment management solutions
Manolis Lapidakis, CEO roompay, webhotelier | primalres
12:30 – 12:50
trivago: Empowering hoteliers to drive direct bookings and revenue growth
Sian Williams, Independent Hotels Lead, Trivago
Archontia Kalogiannidou, Global Head of Customer Success, Trivago
12:50 – 13:10
Expedia Group: Unpack 25 – The Trends in Travel
Markos Giannisopoulos, Area Manager | Greece, Cyprus & East Adriatic, Hotel Market Partnerships, Expedia
13:10 – 13:40
Break for coffee, snacks, and socializing
13:40 – 14:00
Why Quality is key on Airbnb
Anastasios Denedios, Airbnb, Market Manager
14:00 – 14:20
From revenue management to revenue culture
Richard Bedenham, Director, primalRMS Ltd
14:20 – 14:40
Unwelcome Guests: Closing the Door on Hotel Cyber Threats
Christos Onoufriou, CEO, Odyssey Cybersecurity
14:40 – 15:00
Facts & Figures: Online bookings for Greece and Cyprus in 2025
John Fotis, Group General Manager, webhotelier | primalres

Due to the strictly limited number of seats, entrance to the Forum is exclusively granted after registration and by presenting your invitation at the entrance of the room.

Venue

Metropolitan Expo

Conference Hall C2